Marketing Fomo, on Fiverr [Case Study]

$1,000 - that's exactly what we spent on this experiment.

why? because Fomo has a "thing" for creative risks [1, 2, 3]. this time we wanted to know what $1,000 could get us on Fiverr.

so we started looking for the best talent on the platform. sometimes the best is not a top seller, however, so we dove deeper in the Fiverr waters using criteria such as: ratings, reviews, portfolios and even the way the sellers communicated.

to find out what we tested and the results we got, keep reading.

Part 1: UX

#1 i Will Have 10 People Take The 5 Second Website Test

cost of the job - $22 (premium package)

out of the gate, we decided we wanted to evaluate our current UX. we found Gregling’s service, “I will have 10 people take the 5 second website test” and it seemed like a great place to start.

for those unfamiliar, the 5 second test is where you show someone a website landing page for (you guessed it) 5 seconds and then ask them a series of questions to see if they can recall the most important info about your company - company name, what you do/sell, do they trust your brand based on design. it’s a great test to evaluate if your brand is communicating its message well.

we decided to go for the premium option that tested 30 people. what we appreciated about Gregling is that he didn’t just go through the motions and let the test fall where it may.

he recognized that the page requires a lot of scrolling and bumped the test to an 8 second review to compensate. we still ended up failing the test, but it affirmed some things we already knew.

we’ve been experimenting with some more abstract branding and as a result some people polled thought we work in the food industry.

nevertheless, Gregling did a great job on his end and had a super quick turn around. we’d definitely recommend him if you’re looking to evaluate the message your website is telling.

#2 i will have 5 users for your website testing or user testing UI UX

cost of the job - $22 (standard package)

we did a second UX test that was supposed to be more in depth than the initial 5 second test. on this one the seller had 5 users test the overall usability of our website. they sent a 4 page report to show that they did in fact go through all the pages on our site and tested the experience on mobile.

we basically learned from them:

1. what we sell isn’t super clear on our landing page (we knew this from our 5 second test)

2. our website works great across all platforms and mobile devices

3. the seller really hates negative space in a super clean design

overall, we still like the idea of this test and think there’s a lot of value to be gained from it, we’d just try a different seller next time

Part 2: SEO

next up we needed to figure out SEO, cause you obviously can’t be a successful business without getting your SEO right. we ended up trying several tests in this category.

cost of the job - $22 (basic package)

another seller said they could improve our Google ranking with their SEO backlinks. once the order was started, it didn’t take long for us to realize this seller wasn’t going to be the greatest.

in our communication back and forth they were really struggling to categorize our company. no matter how we explained it to them, they kept trying to label us as social media marketing or affiliate marketing, which we are not.

obviously, SEO ranking for a particular blog or article can be a long play and doesn’t happen over night, but at this point it’s been 4 months and the article we sent them doesn’t rank in the first 200 searches for the given keyword we submitted, so all in all, this one was a dud.

full disclosure: if you add “Fomo” to the given keyword we submitted to the seller, it becomes the first search result after fomo.com, but we are not convinced the seller had anything to do with that.

#4 research and provide top 10 profitable keywords

cost of the job - $12 (basic package)

to round out our SEO section we decided to see what keywords we should be using so the internet can find us. we found a seller with a service that would provide us with 10 profitable keywords.

on the positive side the seller provided us with 35 extra keywords for free, all in a well organized spreadsheet that lets us compare by factors like cost per click, # of searches, and organic competition.

on the flip side, it feels like everything was auto populated by an app that just made variations of the 3 sample keywords we gave, so it’s not a service we’d pay again to the same seller. you’re probably better off trusting your gut on keywords that are relevant to your industry and double down with your time and money on creating valuable resources for your customers.

Part 3: written content

when it comes to writing projects, there is no shortage of sellers on Fiverr. in case you’re worried that’s an exaggeration, there are ~22,000 gigs in the Articles & Blog Posts section alone on Fiverr.com.

with so many options, we decided the best way to test this section was to pick 5 sellers at different price points and various seller levels, give them all the same topic to write on, and see what they all came back with.

everyone was given the article topic, “What is social proof marketing and why does your Shopify store need it?”

[one seller that was offering two articles for the price of one, and was given the second article topic, “Why is Fomo the best app for social proof marketing notifications?”]

they were all given a link to our website so they could research our company as well as a direct link to our blog in case they wanted a reference point for the typical tone of our articles.

past that, direction was left open ended for each of the writers because we wanted to see if there was a direct correlation that supported the idea that more money would generate more effort.

a few things to note:

  • the test included 1 top seller, three level 2 sellers, and one no rating at all. ranging from $5-$35 per article
  • we disclosed to all the sellers that we were giving the same topic to multiple people in order to pick our favorite and see who performed the best. the hope was that by introducing competition the sellers would want to put their best effort forward.

we were curious to see if any of the sellers would infer the idea:

“if Fomo is a company that can afford and is willing to test 5 people on a single article, there is potential for more work and a long term relationship if i do an amazing job.”

spoiler: most of them didn’t seem to read through the lines.

before we go any further, here are all the articles. they're in no particular order, in case you'd like an unbiased read before we let you know who was who.

#5 write an article about social proof

Article 1

  • Level 2 Seller
  • cost of the job - $12
  • service offered: write an article between 500-1000 words in 24 hours

pros/cons:

they weren’t the worst of the sellers, but overall, it feels like a high school essay. if the seller is a high school student, then by all means we respect the side hustle, but it was not an article we’d pay someone to write. The article they submitted was 567 words long.

while they did technically meet the word count requirements, they took six days to deliver after promising 24 hours, so we would have assumed they’d lean closer to the 1,000 word mark.

Article 2

  • no rating seller
  • cost of the job - $7
  • service offered: two 500 word articles in 24 hours

pros/cons:

this seller was an interesting one to me. they were an unrated seller, offering two articles for $5, all in 24 hours, and if we are being honest, our expectations were low from the start.

they submitted their first article right at 24 hours, and while there were some grammar issues throughout, it was better than we anticipated. the weird part was that it seemed like they hit 499 words and immediately stopped writing without ever resolving their thought.

not sure if this was because they ran out of time or if they just refuse to exceed 500 words for the $5 sale. either way, we would liked to see them finish their idea.

the seller delivered their second article a day later and it was clear they couldn’t figure out Fomo. the writing quality was pretty rough compared to the first article and it was only 218 words.

Article 3

  • level 2 seller
  • cost of the job - $22
  • service offered: write an article up to 1,000 words in 6 hours

pros/cons:

this seller was the winner for us. they submitted over 1,000 words, and appeared to have actually researched the topic (including sources for the statistics referenced), and they were the only seller to make a genuine effort to incorporate Fomo into their article.

technically, they didn’t submit the article in six hours, but it was within 24 so we didn’t lose sleep on over it. it would need some edits to how it communicates Fomo if we were going to post it, but overall, we would work with this seller again.

Article 4

  • level 2 seller
  • cost of the job - $27
  • service offered: research and write 500 words on whatever topic we send them

pros/cons:

on the bright side, this was one of the more eloquent articles submitted and it seems like they actually made an effort to make the case for social proof marketing in the most general sense.

that said, this was the second most expensive seller we tried and they by far had the longest deliver time, 20 days from submission. on top of that, their article only hit 500 words mark if you count the title - which is just lazy if you’re going to take 3 weeks to write and deliver a single article when your competitors are taking a third of the time at most.

this seller would been redeemed for us if they had taken all that time to learn about Fomo and incorporate how utilizing Fomo is the most effective form of social proof marketing, but alas, they did not.

Article 5

  • top level seller
  • cost of the job - $37
  • service offered: write a 500 word article

pros/cons:

this was the highest priced and highest rated seller we commissioned, so the expectation was also the highest. all in all, it was decent. they tried to write from the perspective of Fomo and they included the references from their research, which was positive.

the article was ok, but it lacked any special sauce or effort that would set it apart from the others. while they tried to take Fomo's perspective, we would hoped for a better understanding of our company and what we do from a top seller, considering the resources provided.

Conclusion - written content

after all this, how do you decide who to pick when you need an article written and so many sellers offering the service? it comes down to how we perceive value.

there’s three major factors for determining value: time, quality, and money.

value triangle

just so we’re all on the same page, here’s our general scale:

bad <— slower delivery <— time —> faster delivery —> good

bad <— lower quality <— quality —> better quality —> good

bad <— more expensive <— $$$ —> less expensive —> good

let’s throw that on our triangle.

most clients are happy if they get 2 out of the 3 (assuming it’s the 2 they prioritize).

  • cheap and fast delivery = willing to sacrifice some quality
  • fast delivery and better quality = willing to spend more money
  • better quality and cheaper = willing to have slower delivery

while getting 2 of the 3 points is satisfactory, the closer you get to the center of the triangle the greater perceived value a customer is going to feel (i.e. stoked about their purchase). however, the farther you move away from the center, the greater the client’s expectation becomes.

value expectations

when those expectations rise, in order for a client to be satisfied with their purchase, perceived value changes to:

  • slow delivery and more expensive = better deliver insane quality
  • more expensive and lower quality = better deliver insanely fast
  • lower quality and slow delivery = better be insanely cheap

with all this in mind, let’s revisit our written content sellers and see where they landed for us.

where the articles were in terms of perceiving value

this might not be the most scientific analysis ever shown, but for us, it communicates the message and allows us to see who’s actually offering the most value based on these key factors.

so what would our advise be if you’re looking to hire a Fiverr seller for your content writing?

  • if budget is your biggest concern: focus on the cheapest sellers with the highest rating and know that you’re going to need to edit for grammar and ensuring that the article sounds like the voice of your company.
  • if speed is your priority, try someone like Bestsolutionsa1 (article 3) or another high rated seller who guarantees a time frame. like the budget writers, plan on editing for your company’s voice.
  • if quality is what you aiming for, then plan on on experimenting with a few different sellers like we did. while most of the sellers are willing to research and write on any topic, if you find someone that has prior knowledge of your industry, this person will perform better than the rest.
  • if you’re willing to pay ~$40/article for the top level sellers and are looking to publish content consistently, you’re probably at the stage where you’d be better off hiring a part/full time content writer. there’s obviously thousands of sellers to pick from and there are plenty who are perfectly capable of doing a great job, but, one off writers will never outperform someone that is invested in your brand and truly understands what your company is about and how to communicate that.

Part 4: social media marketing

social media marketing is hot these days. even the most traditional businesses have bought into the idea that they need to be utilizing social media at this point, so we wanted to see what Fiverr could offer.

surprisingly, this category was trickier than we expected. not for lack of sellers but for the lack of offers we were willing to try.

out of the gate, Facebook was a no go for us. that’s not because Facebook marketing can’t be successful. in fact, we know companies that are very capable of driving legitimate new client leads through targeted Facebook ads (we would be happy to refer you if you reach out), but Fomo as a brand doesn’t participate in Facebook, so it felt disingenuous.

now what Fomo does participate in, along with our founder Ryan Kulp, is Twitter.

if you hop on Fiverr and type in “twitter” ~1,000 sellers will pop up under social media marketing. that would seem like plenty of options, but, almost all of them want to do what they refer to as “organic” marketing and growth, which requires the seller to need your actual log in and password for Twitter.

while we don’t officially know what that means since we didn’t use any of them, my guess is that they’re liking thousands of randos on your behalf and still playing the follow/unfollow game from a couple years ago.

we weren't comfortable with handing out the company login info to a stranger on the internet, so that nixed almost everybody.

we kept searching and found a potential seller that seemed like would be able to set up Twitter ads for us without needing our log in info, but after going back and forth with them for a week (about running a Twitter promotion), they offered a Facebook ad campaign. on to the next one.

after continuing to search, we finally found a seller that would “Do Twitter Marketing and Get Followers” without needing our login credentials.

#6 i will do Twitter marketing and get followers

this one was pretty straight forward. we sent them the link to our Twitter and they went to work doing what they do (which we later found out is just posting a link in various places on Facebook, Twitter, and Reddit.

technically, they delivered what they said they would considering there were more followers when they were done than when they started.

buying followers on Twitter hurts more than helps

the problem is that when you buy something like this, the followers aren’t real, nor do they last. Fiverr is obviously aware of this too considering the seller is no longer listed at the time of writing.

while it might look like there was a little boost, most of those followers disappeared and it generated no engagement. and ended up costing us $27.

Bottom line: don’t buy things like this

as a note, there are some other gigs we purchased that would certainly make sense in the social media marketing category (i.e. YouTube, Soundcloud, Instagram), but we decided to put them in the next section for reasons that will hopefully make sense as you read on.

Part 5: audio / visual promo

*aka: can you make me famous?

it’s no secret that visual content is an incredibly powerful storytelling tool. it can educate, make you feel any particular emotion, and turn strangers in to fans.

here at Fomo we’re big on helping honest marketers rise to the top, so the first think we wanted to try was having a video made where a seller went out and asked 10 people, “What does being an honest marketer mean to you?”

downside: we couldn’t find any sellers offering to make a questionnaire video

upside: this is right around the time we learned that you can post requests for anything you want on Fiverr. while it’s not guaranteed that a seller can do it, this is where we believe you really open up the potential on Fiverr.

pro tip: unless you’re being referred by someone you trust, or there’s a specific seller you’re looking to work with, I would utilize requests for just about everything on Fiverr, even if you find someone offering the service you’re looking for.

by posting the request, you can set a given budget you’re looking to stay within (many sellers will make offers under budget), and it helps ensure that whoever you’re working with actually wants to do the work since they came to you.

#7 be a professional laid back spokesperson

using the request section, we got 7 offers and ended going with kareem66 who was a Level 2 seller and came in $40 under our posted budget.

i might not use the video as is, but the responses are definitely usable if they were edited in to a video that was on brand, especially considering it cost us around $10.

#8 i will create your business infographic or banner

price of the job - $194.25

after the video, we decided to try having an infographic made. personally, we had never used or paid someone for an infographic before this experiment, but we’ve seen them be an effective visual tool, so we went for it.

the first thing that surprised us was how expensive infographics are in general on Fiverr. in fact, it was actually the most expensive service we paid for in this entire case study. nevertheless, people use them, so we were going to test them.

the next thing we learned is that these particular sellers are not willing to do any work past literally making the infographic. we assumed that for ~$200 (remember we’re on Fiverr) we should be able to send the seller a link to a blog post so he could pull the important points and then make the infographic.

that was not the case at all. not a single seller we could find would work unless we sent them an exact outline of the bulleted information.

Oy vey.

we accepted that no one wanted to go above and beyond and made a quick outline from one of our blog posts.

we found a top rated seller with 5 stars and plenty of reviews and was finally able to get this gig moving.

after purchasing the order and getting the seller the info they needed, several days later they sent us this:

$200 infographics - OMG!

if this were $5, we would have thought it was fine, but for $200 the seller literally colored the outline with clip art for bullet points. Obviously, we were insanely disappointed with the seller and we let them know that. we went back and forth for a while and they eventually sent me a second version.

another version - slightly better but still OMG! 

objectively speaking, it’s better than the first one, but in the end we were still underwhelmed and disappointed with the seller. it’s a service we wouldn’t purchase again.

it happens though. with all the tests we did for this case study, there was bound to be a couple duds.

up until this point, we’ve mainly focused on testing the standard business tools most people gravitate towards on Fiverr, but, we wanted to try and think outside the box and see what was possible once we made it this far.

the next idea that came to mind was to see if could make a theme song, make a music video for that theme song, and then promote them both, all using Fiverr.

our original plan looked something like this:

the first plan was to launch on Spotify 

unfortunately, it turns out that 30 seconds is too short for a single song to be uploaded to Spotify (I’m assuming we have Vulfpeck to thank), so we called an audible and changed to Soundcloud instead.

Onward and upward.

Soundcloud to the rescue

#9 write and record your theme song

cost of the job - $94.50

first things first, we needed a theme song.

we checked out a hand full of sellers that specialize in theme songs and went with Ericdaino. his songs had a ska meets pop rock meets children’s show sound that we were really vibing.

he was super easy to work with, delivered in ~week, and even threw in the sheet music for the song. definitely check him out if you need a theme song for a project.

now that we had our new theme song, it was time to put it out there for the world to hear.

for those of you that have never released a song before, you have to have artwork to accompany your song when you post it.

if you are not familiar with Fomo’s website, there’s a very clear aesthetic in terms of brand and illustrations that fit perfectly for song artwork.

we could have easily go and pick something in the company’s digital resources and moved with our day, but this seemed like a great opportunity to test Fiverr in an area that hadn’t crossed our minds before.

so we went to Fomo’s website and took this low res screen shot of Granny Fomo.

Granny Fomo

if you’re looking at this on a smaller device like your phone as opposed to a computer, this might not seem like the worst, but it’s too low res to be useable.

we figured, let’s see if someone on Fiverr will vector this for us? (if you’re wondering what vectoring is, there’s a more scientific process behind it, but for the sake of argument in our situation: make my blurry, pixelated image bigger and not blurry or pixelated)

#10 convert any logo to vector

we found a seller named Kaixx8 who said they could make it happen. was a great seller to work with. $12 and less than 48 hours later we had a crystal clear Granny Fomo.

vectorized version of Granny Fomo

we threw that on top of #fdf1e1 background and our theme song art was officially good to go.

now that our theme song was live on SoundCloud we needed to get people to hear it, so I went looking for a someone to get the job done.

#11 do organic Soundcloud promotion for tracks

cost of the job - $17

we found a seller who was offering to do “organic SoundCloud promotion…” we didn’t have high hopes going in, especially after how well “organic Twitter promotion” panned out earlier, but we had to try.

we have to say Realglinton surpassed my expectations. the seller was super upfront and over communicated about how they don’t buy followers/plays/likes, and that they make no guarantees on amount of activity we’d receive.

they said their service was on a promotion mailing list they had built over the past 10 years. they would put our “fomo” theme song through it and at the time of writing it has ~5,900 plays.

while those might not compete with Ed Sheeran numbers, we actually thought this was pretty impressive considering:

  • Lil Fomo isn’t a real artist anyone has ever heard of
  • we didn’t tell anyone in our company or personal networks about the song so there was no personal bias or home team advantage
  • the seller was only promoting through their channels for 2 days
  • now we are quite aware that someone may be reading this and thinking to themselves, “They’re just fake plays”, and you know what? it’s possible they are, but frankly, we don’t have a way to test that, so we are choosing to believe that Realglinton did a great job. (If you have a way to test for authenticity, feel free to shoot it our way and we’ll update accordingly)

next up was to make some music videos for our song.

this was another category that ended up being a little trickier than we initially expected. there are plenty of sellers in the music video section on Fiverr but they fall into a couple of typical categories.

  • lyric videos - totally acceptable in the music world and can be a good tool to keep fan’s interest while you’re working on a real music video, but not what we were looking for in this case study.
  • interesting // amazing // cinematic // visual music video -  this one comes in a handful of names, but the premise is the same: B-roll music video. flying through the mountains, gliding by the ocean, a girl with her hand out the window of a moving car in slow motion. if the footage is amazing they can be ok visual place holders in a pinch. maybe. but usually not. not what we were looking for.
  • pro verified - as the name implies, this is a category of seller that Fiverr themselves has vetted and verified to deliver pro level quality. we have no doubt that the sellers in this category more often than not deliver fantastic productions, but that quality comes with a price. which was outside the budget of this case study

with the initial services we were finding being a let down, we went back to post a request to see if we could find a better option.

the posting pretty much said: we need a 30 second long music video for a theme song, there’s no rules, we just want whoever has the best idea for the video.

19 people came back with offers for what they could do for us. most of the offers that came in were the standard options we were trying to avoid from above.

#12 amazing animated music video

cost of the job - $105

at the time, the seller that seemed most interesting offered to make an animated music video for us - was a level 2 seller - seemed to be interested in the song, and said, “is it just 30 seconds? I can do something crazy.” of course we wanted something crazy!

be careful what you wish for, because you might get it.

this was one of those moments in life where I realized the same word does not always mean the same thing to different people.

we were expecting a crazy animation. or crazy production skills. or crazy party vibes. really anything.

what we were not expecting: i’m not going to be able to sleep at night because of how uncomfortable i am, crazy.

showed it to some people after the seller sent it to us, and they were so disturbed that they asked how we could have ever paid someone to make that, and told us to destroy any evidence that this video ever existed.

to this day, we never gather the courage to let Ryan see this video because it’s so messed up.

needless to say, we’re not linking it.

moving on, nothing to see here.

shortly after this went down, we ended up having a conversation with a musician from Nashville who told us they had been experimenting with anime music videos for their songs. and apparently they are a thing.

while it felt super niche, it seemed like it could be interesting and anything had to be better than our “crazy video”.

#13 i will make a pro anime music video for you

cost of the job- $37

this ended up being the only referred seller for this project, so we didn’t have to do any researching on this one. we purchased the service and Jaxzander got down to business.

while this might not have a ton of business implications for those reading (or maybe it does if you get creative?) this seller was a success in my book. he was easy to work with and delivered exactly what was promised in 3 days.

if you’re looking to get creative and use an anime video for something, we’d recommend Jaxzander.

even though we now had the anime video, we still wanted another music video that was less niche. we started thinking about Granny Fomo again and wondered if we could find someone to make an animated video using her.

off to the request section we went again to see who we could find.

#14 create professional affordable 2d animation for you

cost of the job- $52.50

we offered $100 if someone could animate her for 30 seconds and got 21 offers back. after sifting through, the one that stuck out the most was wiremen. they weren’t ranked as a seller, but they offered to do the job for $50 and my gut felt like they were the best option.

another easy seller to work with, they delivered the video in 3 days. the video might be simple and ridiculous, but we love it, and we could watch the Granny Fomo shoulder shimmy for hours.

now that we had 2 different videos up and running it was time to promote them.

side note - as we move forward to the promotion section, much like the SoundCloud promotion, we personally don’t know of a way to prove if views are fake or not. to my knowledge YouTube is pretty vigilant about removing bot views. considering our views are still there, i’m choosing to believe they’re real. if you’ve got a way to test this, let us know and we’ll update accordingly.

#15 i will promote youtube video on my 800k instagram network

cost of the job -$17

the first thing we found was a seller who will promote YouTube videos on their Instagram network. everybody loves “influencer marketing” these days and thinks it can make their brand explode overnight, so we wanted to see if that would work for us.

short answer: it did not.

to be fair, in hindsight we should have dug a little deeper on the front end because it definitely wasn’t the right fit with the accounts they posted to.

Iin their description they claim that their target audiences are beauty & fashion and music & bands.

i assumed that they had different accounts they promoted to given whatever the video it is, but it was very apparent on the back end that they only focus on beauty & fashion, which we are not.

we effectively gained zero views out of this.

also, the seller called me “dear” in our communication, and honestly, it was a huge turn off.

#16 i will embed youtube video to million followers

cost of the job -$37

we found a seller that said they would embed a youtube video to their million followers. their move was to post the video to their Tumblr (fun fact: apparently, Tumblr still exists)

we sent them our anime music video, let them do their thing, and it ended up coming back with ~1,400 views. this seemed like a success overall and felt like a realistic number in terms of: high enough views that you’d pay for it but low enough to believe they’re not fake.

#17 i will do organic youtube video promotion

cost of the job - $63

After we got around 1,400 views, we found another seller offering organic YouTube video promotion to their potential audience of 10,000. we sent over our animated Granny Fomo music video to see how it would compare to our previous promoter.

it went from 0 to 11.2k views.

now, we really want to believe these views are legit, but it’s a tough sell when you get 4,776 the first day, 6,330 the second day, and then almost none after the fact. it’s hard to imagine that 11,000 people take the time to watch a video and then there’s no residual spill over, or even a slow decay over time.

we’ll call this inconclusive at best.

#18 do organic youtube video promotion

cost of the job - $131.25

we’re finally nearing the end of our budget for this project, so we wanted to try one last video promo. we intentionally let some time pass between the last one and this one to make sure the views would be contained and show that it wasn’t just the original promo picking up steam over time.

in between promos:

we did wonder if starting a promo on a video that already had 11.2k views would influence how much it would grow, but it didn’t seem to have much of an effect. the second promo ended up adding ~11.4k more views.

while this one was a little more spread out in when the views happened, the feeling was similar - we still struggling to believe that 11k people watch something and then there’s no residual roll off. all in all, we can’t in good conscience tell you these are real, and link the sellers for you.

So what’s the take aways from these promotions?

  • buying views won’t make you famous
  • buying views (assuming they’re real) won’t magically create fans if you aren’t consistently putting out content or products that provide tons of value
  • buying views isn’t worth the money. the only exception we might make to this is if you are looking to launch a new brand or channel and you need 100 subscribers to be able to claim a custom url before you announce. otherwise, put in the work and make better content

wrap up


23 gigs and ~$1,000 later, what’s our verdict on Fiverr for marketing?

Fiverr has the capacity to be an amazing, convenient, affordable tool for brands, companies, or weekend warriors grinding on a side project.

like most things in life, it’s a platform where you get out what you put in.

if you take the time to vet sellers, communicate your project expectations effectively, and [sometimes] spend a little more than $5, you can get really great results.

on the other hand, if you randomly pick the first seller you find and have a super vague vision for what you want, there’s a strong chance you’re going to be disappointed.

there were only a few super specific ideas we had going in that we couldn't find sellers that would enable us to test them.

  • early on we wanted to find a way to do a UX test where a seller had new users install and test Fomo on their Shopify stores, but we weren’t able to find an effective way to pull this off
  • after we had the theme song made, we really wanted to find a mariachi band to make a video playing our theme song somewhere in the real world. we made multiple request posts for it, but nobody took the bait

past that, Fiverr was able to deliver in some capacity everything we could think to throw at it over the course of our experiment. including this post. ;)