Increasing Conversion Rates With Social Proof

Salon Booking System is a scheduling tool for WordPress businesses. Dimitri Grassi, a passionate WordPress web designer, launched Salon Booking System in 2016 with the help of his friend Luigi La Porta and a bank loan of 20,000 euros.


"Our main goal with Salon Booking System is to provide a reliable tool to manage the agenda of small business owners effectively and reliably."

Salon Booking System believes that people can use WordPress for more complex and ambitious projects than its traditional blog role.

"Despite the majority of alternative scheduling solutions available on the market, we offer tailor-made and custom solutions to better match the core features of Salon Booking System with the real and unique needs of our customers."

Salon Booking System is ready to embrace new challenges to innovate and adapt its plugin to provide solutions to new and upcoming needs.

"As of now, we've invested almost 200,000 euros in developing our premium plugin, which is now installed on almost 10,000 websites."


Tell us about your brand! When did you launch, where are you headquartered, and what moved you to start your business?
"Salon Booking System is an appointment booking system for WordPress-based websites. It was established in June 2016 and is run by two Italian friends, Dimitri Grassi and Luigi La Porta."

"We started this business as we came from a long time experience with WordPress website design and development. We always loved the idea of having our own product and to offer a complete and reliable (while affordable) tool for professionals that provide services by appointment."

What conversion-related problems you were experiencing?
"Many elements can affect the customer's journey once on the website. We put a lot of effort into reducing the bounce rate for users landing on our home page."

"After doing a lot of tests using Google Optimize, we identified some critical points and fixed them."


What are some of your favorite strategies for increasing conversions?
"We put great attention on brand reputation, so we invite our users to leave a review to increase the trust among our prospects."

"To get good reviews, we put a great effort into providing good customer service. Our customer service will make customers happy and much more willing to submit a positive review."


How does Fomo help you with that?
"We use Fomo to give more visibility to other kinds of social proof, like customer ratings. We collect reviews from and Capterra and display them with Fomo."

How did you learn about Fomo?
"We saw other websites using Fomo and thought it could be useful for our product too."


Fomo is a social proof notification that displays authentic store data in real time to current site visitors.

What prompted you to move forward with Fomo?
"Fomo is a good value for the money, and we like the easy setup of the rules."

Have you tried any of our competitors? If so, why did you choose Fomo instead?
"We used Proof, but it's much more expensive."


How are you tracking Fomo conversions?
"We regularly check the Fomo Dashboard with stats where we can track the conversions and sales related to the goals we have set."

Fomo can be set up with Google Analytics to track sales and conversions directly from the notification. Fomo users can set it up here.

Can you share some results showing how using Fomo has benefited your business?
"We can say that since we installed Fomo, our conversion rate has increased by 15%."

Fomo integrates with countless third party applications so you can display data of all kinds.


Do you have any changes you'd like to see made with Fomo? Any ideas for the team?
"Not at the moment. It's a very complete tool."

Do you have any advice for other Fomo users?
"Spend more time setting the right goals and analyzing the results."

Any other stats you're proud to share?
"$1,000+ in sales directly attributable to Fomo."


How long have you been using Fomo?
"We've been using Fomo on our website for two years."

What is one thing you want customers to take away from your business? What are you truly selling?
"We try to simplify our customers' jobs by taking care of boring tasks related to agenda management, and we make sure that our customers feel our presence when in trouble."

Thanks to Salon Booking System for sharing their story with us on the Fomo blog. If you or someone you know is running a WordPress-based business needing a scheduling tool, be sure to give their system a try.

If you're a business owner and haven't tried Fomo yet, what are you waiting for? Give our 14-day free trial a spin today. If you are a happy Fomo user and want to share your story with us, share it here.