our latest major release was inspired by a customer complaint:
"i don't want visitors in City A to see notifications from customers in City B."
sounds reasonable. so we launched instant geo-targeting.
here's how it works.
- events with at least 2 location parameters are assigned lat/long attributes
- website visitors' locations are compared with events
- automatic triangulation looks for nearby events, then expands outwards
we look forward to seeing how this hyper-local feature improves on-page conversions.
up next: more location positions.
you can now show off recent sales notifications in the center of your screen, a big help for websites with live chat or other tools in the corner.
finally, we're excited to announce a new integration with Celery, a pre-order platform that helps crowd-funded entrepreneurs maintain momentum.