This Beauty Boutique Shares Why They Switched To Fomo For Privacy and More

Sydney Beauty Supply is a beauty shop based in Australia. Their mission is to bring authentic, high-quality hair and skincare products to people of all hair types, focusing on organically grown and traditionally processed ingredients.

"All products available at Sydney Beauty Supply provide the best results to repair, revitalize and maintain healthier hair and skin naturally, so our customers' beauty can shine through."

One of Sydney Beauty Supply's main goals is to share the beauty of Afro Carribbean hair care products with the world.

"Jamaican Black Castor Oil has been used for over 4,000 years for a variety of purposes—from hair and skincare to healing aches and pains and as a massage oil. The castor bean traveled to Jamaica during the slave trade from its native home of Eastern Africa."

"Today, many African-Australians use it to moisturize, thicken, strengthen and grow their hair. It has also crossed over into other ethnic groups who are looking for the hair nourishing and growth-enhancing wonder of authentic, organic Jamaican Black Castor Oil."

"When customers purchase our Sunny Isle Jamaican Black Castor Oil products, they're not just getting the best in natural hair and skincare. They are also helping to support the Farmers of Jamaica. Sunny Isle is the only brand of Jamaican Black Castor Oil approved for export by the Jamaican Government."


Tell us about your brand! When did you launch, where are you headquartered, what moved you to start your business?
"Sydney Beauty Supply launched in 2017. We are headquartered in Sydney, Australia. We started the business in response to the problem that we could not find products in Sydney for hair growth and repair that are commonly stocked in the U.K and America."

What are some of your other favorite apps/tools for increasing conversions?
"The Yotpo app showcases real reviews from real people and strengthens the trust in our brand."

Sydney Beauty Supply has integrated Fomo with the Shopify platform, but Fomo can work with multiple e-commerce platforms.

What are a couple of specific conversion-related problems you're experiencing?
"We were experiencing a lower click to checkout ratio prior to using Fomo. Fomo has helped us to solve this issue."

What other methods did you try in order to address those issues before using Fomo?
"Prior to using Fomo, we used other sales pop apps to show when a client had purchased a new product. The issue with this is that some customers did not appreciate their first and last names being shown in relation to what they had purchased - which is understandable. Fomo anonymizes last names, and we have had no complaints since switching to Fomo."


How did you learn about Fomo?
"Fomo was recommended by the sheer number of reviews from happy merchants in the Shopify App Store."


What prompted you to move forward with Fomo?
"It works."

How are you tracking Fomo conversions?
"In the backend of Shopify."

Would you mind sharing some of the quantifiable ROI results that demonstrate how using Fomo has benefited your business?
"75% increase in click-through conversion rate."


Do you have any changes you'd like to see made with Fomo? Any ideas for the team?
"We are really happy with the trust that the app builds. Keep doing what you are doing."

Any other stats you're proud to share?
"The average cart purchase has increased by 50% since using Fomo."


What is one thing you want customers to take away from your business? What are you truly selling?
"We sell world-famous intensive hair repair and hair growth products available now in Australia."

How long have you been using Fomo?
"3 years."

Do you have any advice for other Fomo users?
"Don't delay, try today."

Thanks to Sydney Beauty Supply for sharing their story on the Fomo blog.