11.11% Boost In Conversions After Installing Fomo

Zero Foxtrot is a U.S. Marine Veteran founded and operated business. Zero Foxtrot sells themed apparel such as shirts, jackets, hoodies, and beanies along with various accessories, posters, and stickers.


“Our products reflect the mindset engraved in our souls through our personal experiences on the battlefield.”

“We provide unique products that reflect the old school vintage military lifestyle. We strive to honor and highlight the past generation’s warrior culture and all those whose sacrifices and actions tend to be forgotten.”

“The Zero Foxtrot crew is proud to give insight to the past so others can understand our present.”


“All of our products, blogs, and articles directly reflect the type of humor, toughness, and perseverance that has been instilled in each warrior generation.”

“With that said, Stay Zero and carry on.”

Tell us about your brand! When did you launch, where are you headquartered?
“2017 in Austin, Texas.”

What are some of your other favorite tools for increasing conversions?
Google Optimize, and Google Analytics.”

Zero Foxtrot is also using Judge.me.

Are you experiencing any conversion-related problems?
“Honestly, we have great metrics all around. But we’re always looking to increase conversion and average order value.”

Zero Foxtrot also offers a monthly subscription service that allows customers to receive a new shirt every month, and they bring out retired designs just for subscribers.


What other strategies have you tried prior to using Fomo?
“Testing everything.”

How did you learn about Fomo?
“The Shopify App Store.”

Fomo is a social proof notification that you can link to live data within the Fomo dashboard.

Data that can be linked can be anything from, though not limited to, recent purchases, live email sign ups, current visitors, or live Google Reviews.

Fomo integrates with thousands of apps you can find here.

What prompted you to move forward with Fomo?
“Our A/B test resulted in a conversion increase.”


Have you tried any of our competitors?

How are you tracking Fomo conversions?
“I’m not looking at Fomo’s conversions. I use it for social proof.”

Please share some of the results on how Fomo has benefited your business.
“11.11% conversion boost at 100% probability according to Google Optimize.”


What are any changes you’d like to see made with Fomo?
“I’d like to be able to test the settings (like time to show and frequency).”

Do you have any advice for other Fomo users?
“Test, test, test!”

What is one thing you want customers to take away from your business? What are you truly selling?
“Staying Zero.”

How long have you been using Fomo?
“6 months.”

Thank you to Zero Foxtrot for sharing their story on the Fomo blog. If you or anyone you know in your life would love some of their apparel, send them over.

If you have a Fomo story you're ready to share with the world, share it with us here.