17% Conversion Rate Increase By Using Fomo

Fast Courier was founded in 2020 in Sydney and is on a mission to increase transparency, accessibility, and democratization within the logistics, freight, and shipping industry.

Fast Courier is Australia’s leading courier and freight quote comparison website. They offer customers an easy courier comparison tool to ensure they get the best deals for the service they need at an affordable price. Fast Courier gives clients up-to-date courier quotes and courier services from all major courier providers across Australia.

In times of just-in-time delivery and globalization, Fast Courier understands that logistics and shipping costs must be quickly and easily made available and usable as it is the only way to make quick and informed purchase decisions without wasting valuable time on expensive offers or quote comparisons.

“No matter if our users are looking for same-day delivery couriers, interstate couriers, or just plain reliable and professional deliveries, we have simplified the whole process to book a shipment, choose the best deal, and use our tools to send deliveries hassle-free.”

By investing in technology that removes the friction of finding and booking a preferred and reliable logistics provider, Fast Courier is great at seamlessly connecting all Australians to a wide variety of carriers to match every budget, plan, and logistic preference.

From their unique integrations and innovative technologies to its instant quotes and carrier relationships, Fast Courier has what customers need to make its presence known in the dynamic world of freight shipping.

When sending their packages and parcels across Australia or globally, customers can ensure they get the best value for their freight forwarding and courier needs with Fast Courier.

Tell us about your brand! When did you launch, where are you headquartered, and what moved you to start your business?
“Fast Courier is Australia’s leading courier and freight comparison website. Our company is committed to providing customers with the greatest savings in terms of time and money. We are based in Sydney, Australia, and have been operating for just under two years now.”

“Our reliable courier services make it simpler and more cost-effective than before for individuals and businesses to post items and packages of all shapes and sizes locally and internationally and make our customer's shipping experience better.”

“Because of many years of logistic experience and knowledge, Fast Courier has realized that prices for complex logistics and shipping solutions must be made comparable and visible in real-time. And with the founding of Fast Courier, we have taken a significant step in this direction.”

“From small parcels and packages to heavy goods and pallets, individuals and businesses can keep their companies connected with the rest of Australia.”

What are some of your favorite tools for increasing conversions?
“At Fast Courier, we use a series of analytics tools, such as Mixpanel, Customer.io, and of course, Fomo, to help us better understand our customers and increase conversion rates.”

“With these tools, we collect data across multiple channels and bring it together on an intuitive interface for analysis. Fomo and other tools help us with out-of-the-box reports and make it simple to start the analytics process.”

What are a couple of specific conversion-related problems you’re experiencing?
“Being a new player in the industry, the most significant conversion-related issue we face is low click to check out since users are not too familiar with our brand.”

“Fomo has been great with helping us build social proof really quickly, enabling us to improve conversion rates.”

“Fomo is an excellent marketing and social proof platform that helps leverage and automates the real power and influence of social proof to instantly increase customer trust, conversions and sales.”

What other strategies did you try to address those issues before using Fomo?
“We attempted to gather testimonials and reviews before using Fomo. However, we found it to be too time-consuming, hassling, and relatively static.”

“On the other hand, the real-time aspect of Fomo’s social proofing was quite appealing and simpler to implement, making things easy for us.”

How did you learn about Fomo?
“We learned it from a client we worked with in our other business and are pleased to have discovered it.”

What prompted you to move forward with Fomo?
“Fomo is simple to implement and has multiple integration options, which was quite attractive to us as we have a custom build. From all the emails and communication, Fomo also seemed like a fun and vibrant company, which we quite liked and appreciated.”

Have you tried any of our competitors? If so, why did you choose Fomo instead?
“Nope.”

How are you tracking Fomo conversions?
“Fast Courier has a Google Analytics integration and Stripe to track Fomo conversions and get reliable results.”

Can you share some of the results of how using Fomo has benefited your business?
“We have seen about a 17% increase in conversion rates since we started using Fomo, which is impressive. This is a significant improvement as we are in a hyper-competitive and dynamic industry where customer needs are rapidly changing.”

Do you have any changes you’d like to see made with Fomo? Do you have any ideas for the team?
“I think that adding a Google Tag Manager integration would be great. Ideally, we would like to pass values from Google Tag Manager directly into Fomo. This will allow us to enrich the data Fomo serves. This would be really helpful and valuable for anyone with a custom-built app or checkout.”

Do you have any advice for other Fomo users?
“Sign up for a trial and grow your business with better analytics and insights.”

Thanks to Fast Courier for sharing their story on the Fomo blog. If you’re in Australia and you’re looking for an easy shipping method, make sure to give their website a visit.

If you’re a business owner and haven’t tried Fomo yet, what are you waiting for? Give our 14-day free trial a spin today. If you’re a happy Fomo user and want to share why, share it with us here.