Displaying Purchases In Real Time With Fomo

After getting a tattoo, you soon find out that there’s no product meant for caring for it specifically. Usually aloe, lotion, and sunblock are recommended, but they’re not ideal for right after the procedure. Ink Nurse realized this and swiftly took action.

“Our team of skincare enthusiasts and tattoo industry veterans took note of the lack of products for tattoo care and began a 12-month endeavor to develop the ultimate tattoo skincare product.”


Ink Nurse specifically designed a cream that protects tattoos against sun damage, aging, and fading over time.

“Our product has been designed to enhance the color, brightness, clarity, boldness, and smoothness of tattoos. We’ve created one of the healthiest skin environments possible for tattooed skin.”


Ink Nurse also creates a utopia-like environment for skin to heal a fresh tattoo quickly, safely, naturally, and without the worry of the dreaded “itchy-phase.”

Ink Nurse's product is also organic and vegan using earth-friendly ingredients.

“It’s not cool to harm your bodies, mother nature, or its inhabitants. Now you have a choice of a high-end product with a positive ethos!”

Tell us about your brand! When did you launch, where are you headquartered, what moved you to start your business?
Jason of Ink Nurse (@inknurse):

“We are headquartered in Melbourne, Australia. We have been live for about 3.5 years now, and now we have global branches of Ink Nurse.”

“I saw a gap in the market five years ago and began researching the best ingredients to formulate a product. Nobody was doing it right, and everyone was using an outdated product that isn’t even designed for tattoo healing.”

What are some of your other favorite tools for increasing conversions?
Consistent Cart, Trustpilot, Mailchimp, and Fomo (of course.)”

Are you experiencing any conversion-related problems?
“We actually have an astronomically high conversion rate with solid traffic.”

Ink Nurse is using Fomo to display recent purchases in real time.


Have you used any apps to aid that before using Fomo?
“Just similar Shopify suggested apps, none I was content with.”

How did you learn about Fomo?
“My business partners Manny Barbas (owner of Alya Skin) and Benji Garsia.”

What prompted you to move forward with Fomo?
“Word of mouth recommendation from an existing user.”

How are you tracking Fomo conversions?
Shopify, and Google Analytics.”

How has Fomo benefited your business?
“Since June - roughly when we implemented Fomo (and overhauled our entire e-commerce experience and service), we have grown 50% month on month in revenue since.”

Do you have any changes you’d like to see made with Fomo? Any ideas for the team?
“No I’m pretty happy. If anything, a little more aesthetic/styling control and input would be nice.”


Any other stats you’re proud to share?
“Our conversion rate is double the industry standard.”

How long have you been using Fomo?
“4-5 months.”

Thanks to Ink Nurse for sharing their story on the Fomo blog. If you’re considering getting tattooed soon, give their product a try and skip the generic methods.

If you haven’t tried Fomo yet, give our 14-day free trial a test run. If you have a Fomo story you’d like to share with us, share it with us here.