Case Study | Growth Marketing Conference
Startup Socials produces one of the most important events for tech entrepreneurs -- the Growth Marketing Conference.
Following their most recent production at the famous Hotel Kabuki, this December's show aims to reach 1,000 founders, developers, sales teams, and marketers with an array of speakers, booths, and networking.
I was one of 600 guests fortunate enough to hear to Dennis Yu and Rand Fishkin speak last time, and it was awesome. But living in San Francisco means there are a LOT of events vying for our time and cash.
...How do startup entrepreneurs decide which events to attend?
Startup Socials implemented Fomo to encourage more ticket sales from their 10,000+ regular website visitors.
In just a few weeks, they experienced $3,675 in assisted sales from direct clicks --> purchase conversions on Fomo notifications.
The best part? They're barely scratching the surface.
If you take a peek at their display logic, you'll notice Startup Socials actually waits 25 seconds before sharing ticket sale opportunities with live web visitors.
As a result, the 13 ticket sales they generated from click-through traffic were converted from just 222 Fomo impressions -- a whopping 5.8% direct sale conversion rate. Since most websites achieve < 2% on-page conversions, we're calling this a win.
To learn more about the Growth Marketing Conference, check out these posts by CMO and VentureBeat, or watch what expert marketer Neil Patel has to say below: