Cranel is a female-founded women's health business, and its leading product is a top-quality and concentrated cranberry beverage. Knowing that women are considerably more susceptible to urinary tract infections (UTIs) than men, Cranel's mission is to be a household and leading name synonymous with urinary tract health.
Recognizing that about 60% of women will get a UTI at some point in their life, Christine Jurzenski and Erica Schultz created Cranel to provide recognition, much-needed relief, and confidence for women by providing natural and healthy solutions for natural problems.
“We created a super-potent and safe cranberry-rich vitamin shot that delivers all the goodness and benefits without the high amount of sugar people typically have to consume in order to reap those cranberry health benefits. Each shot of Cranel is jam-packed with almost 3000 cranberries, using the entire fruit (seeds, skin, and juice). Also, there are no added sugars, flavors, or preservatives.”
Cranel provides an all-natural, healthy, and sugar-free solution for a common problem: urinary tract infections. Cranel has also developed pH testing kits, which enable women to check and ensure their pH levels are at an optimal level.
Tell us about your brand! When did you launch, where are you headquartered, and what moved you to start your business?
"Erica Schultz and I founded Cranel. Our flagship product is a cranberry elixir that focuses on the 60% of women who get urinary tract infections (UTIs) and monthly unbalanced pH."
"We experienced the challenges that tend to come with the territory of pitching a product centered on female experiences and issues to largely male investors. However, we remained steadfast and envisioned a world where everyone, including women of all ages, is confidently in touch with their health and hormones."
"Cranel Beverages was born out of my personal experience in dealing with recurrent vaginal infections. In 2021, we closed a $1 million seed round in order to help us grow our inventory and improve marketing efforts."
"We started Cranel in the midst of COVID in April 2020 and have since scaled our business across Australia and the US, helping thousands of women with this common problem. Cranel is a cranberry elixir that contains 3,000 cranberries and is clinically proven to flush out the bacteria that cause UTIs. Each shot has a pH of 4.0 to help rebalance pH and is packed with antioxidants for skin and hair. The shots are vegan, bio-active, non-GMO with zero added sugar, flavors, or colors."
"Using a healthy combination of evidence-based science and empathy, Cranel Beverages is developing the products and solutions women need to leverage their hormones in taking charge of their health and wellness in the bathroom, bedroom, and board room."
"We started Cranel because we wanted a better solution for women. We are creating a brand focused on making women's health less taboo. This philosophy is embedded within our entire brand from our website to our TikTok, which focuses on education around women's bodies and has amassed more than 600,000 likes and over five million views."
Fomo is a social proof notification that allows you to showcase user data to visitors in real-time.
What are a couple of specific conversion-related problems you're experiencing?
"We offer a brand new type of product that people have never seen or used before. Education, validation, and encouragement are all crucial aspects of converting customers and increasing online sales."
"We were having trouble getting across the validation point that Fomo helped us address, and we are delighted with Fomo's results. When people see that their peers are purchasing around them, it helps them feel comfortable purchasing and improve confidence."
What other strategies did you try in order to address those issues prior to using Fomo?
"Reviews, testimonials, and photos of authentic customers help us validate people's purchase decisions. However, there is something triggering and convincing when you see someone in real-time purchasing from a website near where you live."
How did you learn about Fomo?
"We saw it on another website while personal shopping. We are hyper-aware of when we shop online to see what our peers are doing. I recall seeing it and immediately feeling what can only be deemed Fomo."
What prompted you to move forward with Fomo?
"We are always testing everything to see what pushes people to convert. Over 50% of our revenue comes from monthly subscribers, so we know once people try, they will likely become lifetime customers. Getting them over that initial purchase line is crucial. And that is where Fomo helped us."
Do you have any changes you'd like to see made with Fomo? Do you have any ideas for the team?
"We would love for it to be flagged sooner when we are reaching our monthly limit."