Nearly $3k In Extra Sales Thanks To Fomo

Petzyo is one of the leading Australian pet food and pet care companies offering high-quality 100% Australian-made raw and dry foods that are delivered directly to its customer’s homes. The company delivers better value and sustainable raw and dry feeding solutions. Petzyo’s deep understanding of the unique needs and preferences of dogs and pups makes it possible for the company to make the world’s most precise and safest pet health nutrition.


Over the last four years, Petzyo has expanded its range of products, ensuring its ability to ship to almost every part of Australia. The company never stops learning and never takes anything for granted. That’s why Petzyo collaborates with leading veterinary, scientific, and behavioral experts and maintains an ongoing dialogue with dog owners worldwide.

Petzyo is highly proud of its heritage and long-standing commitment to regional communities and local farmers through the ingredients it buys and the local community programs and initiatives it supports.

Petzyo uses specially formulated and healthy ingredients in its range of dog foods, each featuring a single meat protein with many added vegetables, herbs, vitamins, and minerals. Petzyo products are designed to nourish dogs of all breeds from the inside out. The food range is made from natural and real ingredients that are carefully processed into kibble in a way that the essential minerals and vitamins are not lost.


Petzyo’s approach to sustainability ensures it shows pets, people, pet owners, and the planet the respect and care they deserve. Petzyo’s mission is to revolutionize the pet food industry one dog at a time with 100 percent natural, transparent, premium, ethical, and eco-focused pet food and pet care. Petzyo’s recipes are all single-protein, and its kangaroo flavors only have sustainably sourced ingredients.

Petzyo’s website offers a one-of-a-kind and convenient recommendation system for dog food. The system is valuable as it customizes the feeding product and size according to the dog. Customers can fill out their dog’s weight and age on Petzyo’s website, and it tells the exact serving size and product. Petzyo’s site is designed in a visitor-friendly and intuitive format. Customers can order on their website, and the company will deliver the products to their doorstep.


This system is crucial as it reduces the risk of any wrong feedings. As not every dog owner or pet care provider is fully informed about the correct feeding patterns, this system helps them determine the most suitable serving portions or cycles. Petzyo’s food is made up of 100% natural and sustainable ingredients and fulfills AAFCO and PFIAA requisites well.

The company quickly captured the zeitgeist of Australian pet owners and dog parents who are gradually moving away from big brands found in retail stores, placing their confidence and trust in a 100 percent Australian-owned company that only uses the best ingredients sourced ethically.

David Latimer formed the company in 2017. As David searched the Australian market for a healthy and affordable option for his family’s dog, he was left confused and reeling. Each package of food David found on the market was vague about nutritional value and ingredients.

David is from an engineering background, and his natural curiosity to know and understand how things work led him to look into the pet food industry. What David discovered was very concerning and alarming, including the lack of regulation. So, David created Petzyo to stand against the status quo and provide better solutions for Aussie pets.

Petzyo’s digital customer interface and food products are some of the secrets that have played a part in Petzyo’s success, emphasizing that no other brands in Australia focus on offering dogs a healthy raw diet direct to consumer.


Tell us about your brand! When did you launch, where are you headquartered, and what moved you to start your business?
Petzyo is a technology-led subscription-based pet food company based in Australia. Our products have a unique blend of vegetables, fruits, and meat. We like to think of ourselves as the additional parent here to help those who have kids with tails. Our customers can easily shop from the comfort and convenience of their homes, and there is no need to visit a local pet shop or grocery store. All Petzyo orders or products are delivered directly to customers’ doors.”

“We launched in 2018 in Melbourne, Australia. I have always had dogs in my family and saw an opportunity to develop a company with a core mission to provide the highest quality nutrition through a fully tailored experience.”

What are some of your other favorite tools for increasing conversions?
“We use several apps and tools for increasing conversions, such as Hotjar, Fomo, and Google Analytics. Fomo gives us a simple way to engage customers on our online store, recreating the convenient experience of a conventional shop with social proof.”


What are a couple of specific conversion-related problems you were experiencing?
“A few specific conversion-related problems we were experiencing include abandoned carts and an overly complicated sales funnel, which were creating issues.”

What other strategies did you try in order to address those issues prior to using Fomo?
“We constantly monitor our sales funnel, and conversion rate optimization is not a one-trick fix. So, in collaboration with Fomo, we always look to implement improvements to achieve our goals.”

How did you learn about Fomo?
“We were looking for a social proof solution as agile as our business, and Fomo was the best choice to increase conversion rates.”


What prompted you to move forward with Fomo?
“There were several reasons for choosing Fomo, such as ease of use and capability to get more bespoke as our business evolves. Fomo is simple to use and features a modern design.”

Have you tried any of our competitors? If so, why did you choose Fomo instead?

How are you tracking Fomo conversions?
“We track Fomo conversions through the platform. However, we also use Google Analytics and a third-party database tool called Daasity for this purpose.”


Can you share results of how using Fomo has benefited your business?
“We have seen an increase in sales coming from people clicking on the widget; so, this definitely gives us confidence that there are tangible results, which is an encouraging sign for our business. Also, we are confident that it gives new customers confidence when they see reviews or people buying our products as they shop.”

Do you have any changes you’d like to see made with Fomo? Do you have any ideas for the team?
“Yes, giving social credit to locations people live in when addresses are entered at the cart, so many x people in your area love [product] too! This can be a helpful feature.”

Do you have any advice for other Fomo users?
“Get it live and ensure you make it align with your brand, so it doesn’t look out of place and make more informed decisions.”

If you want to check out Petzyo’s pet foods, you can visit their website and place an order!

If you are a business owner or entrepreneur and have not leveraged the immense power and clout of social proof for your online store, you should give Fomo’s 14-day free trial a try here to streamline your marketing efforts and expand your business.