Raising Conversions 5% With Fomo

Koolbe is a rugby-valuing clothing brand. Born one cold winter night amongst three lifelong best friends, they decided to start a brand to honor the greats in rugby so that they could be seen and thought of every day.

Koolbe’s mission is to pay tribute to all the characters who have made rugby great, sublimating both its ethical and goliardic aspects, without ever damaging its purity and simplicity.”

“The truth is that this sport must be in your blood. It is not just a game; it’s more like a mission because it is not enough to be a rugby player if you are not first a rugby man or a rugby woman. And a rugby player becomes a rugby man/rugby woman once (s)he takes those values acquired on the field, in the locker room, and in the third half, and brings them into their everyday life, giving them to other people.”


“While Koolbe can’t bring these values into our customer’s lives, we aim to help them to pay tribute to those who over the years have made and continue to make all of us, rugby men and rugby women, live unforgettable moments, with their tries, with their stories. To those who made us who we are, leading us by example or putting a big smile on our face, in all their insane genuineness.”

“You always have to start with the small things, but when you have good teammates, you can dream big: act small, dream big. Koolbe is our mission, and we need the entire team to accomplish it. Let’s go win, all together. And if we lose, we’ll have a beer!”


Tell us about your brand! When did you launch, where are you headquartered, what moved you to start your business?
“I launched my brand (Koolbe Store) in September 2020. Our headquarters are in Parma, Italy, and my passion toward rugby and sport, in general, moved me to start this business.”

What are some of your other favorite tools for increasing conversions?
“I love using countdown timer bars and, of course, emails and social networks. I’m very active on Instagram @koolbestore.”

What are a couple of specific conversion-related problems you’re experiencing?
“Abandoned carts and low click to checkout.”


What other methods did you try to address those issues before using Fomo?
“Automatically combining product suggestions.”

How did you learn about Fomo?
“A Shopify blog article.”

What prompted you to move forward with Fomo? Have you tried any of our competitors?
“I really like the concept, and I experienced myself its usefulness. I’ve never tried other similar apps.”


How are you tracking Fomo conversions?
Fomo insights.”

Can you share some of the results of using Fomo on your business?
“+5% conversions.”

Do you have any changes you’d like to see made with Fomo? Any ideas for the team?
“Higher limits for the free plan.”


How long have you been using Fomo?
“4-5 months.”

Thanks to Koolbe for sharing their story on the Fomo blog. If you are interested in rugby, make sure to visit their store.

If you haven’t tried Fomo for yourself, what are you waiting for? Give our 14-day free trial a test run here. And if you have a Fomo story to share with us, share it here.