United Bracelets was launched in late 2017 when a group of friends located in Melbourne, Australia brainstormed a fantastic idea. They noticed that people yearned for bracelets that embodied the Australian outdoor lifestyle, so they investigated further.
Their discovery led them on a journey to create beautiful handmade bracelets, and they have subsequently expanded into personalized jewelry. United Bracelets donates 10 percent of profits to local charities so you can tick off your gift list and do the world a favor at the same time.
An important Wikipedia definition to note:
"Social proof is a psychological and social phenomenon where people assume the actions of others in an attempt to reflect correct behavior in a given situation."
We are more inclined to make purchases when our friends are doing the same. We go to see the movies recommended by colleagues. There is a sense of trust instilled in us when we have something recommended to us by somebody else. This concept is critical to know when selling anything.
United Bracelets is embracing this concept because they know people are more likely to buy their bracelets if they see others are doing so.
In regards to building a brand, customer loyalty is why a brand succeeds, even in a crowded marketplace.
“We totally underestimated the competition we would be up against. Our products are high end and unique, but at the end of the day, it’s also about building a brand that people can love and trust. Consequently, we were generating high-quality traffic but we had a poor conversion rate.”
Conversion rate is the percentage of visitors that visit a storefront who buy something before leaving.
There are many reasons why somebody would visit a site and not buy from it, as it takes time to establish trust and a site must have credibility factors that build confidence in the buyer.
“Retargeting is a form of online targeted advertising by which online advertising is targeted to consumers based on their previous Internet actions after they leave a website. For most websites, only 2% of web traffic converts on the first visit.”
Another essential definition from Wikipedia to know:
“Fear of missing out, or FOMO, is a pervasive apprehension that others might be having rewarding experiences from which one is absent. This social anxiety is characterized by a desire to stay continually connected with what others are doing.”
Fomo utilizes these concepts with subtle notifications that display visitor actions to onlookers and stirs feelings of trust within them.
United Bracelets had a Fomo moment themselves when they saw Fomo featured on the Shopify Black Friday Cyber Monday blog.
“We immediately installed it, and now we can't imagine running a store without it! We needed to take our store to the next level with real-time social proof. Only Fomo has been able to provide this. Plus, Fomo is leading the way, so we’ve never had any need to try any competitors.”
United Bracelets is tracking conversions from the Fomo notifications through the handy Fomo Dashboard paired with Google Analytics.
“Fomo has really taken our store to the next level. We recently activated it on mobile devices and started using the new "add to cart" notifications. Over a 2 week period, our mobile sales increased by 223%!”
That’s the power of social proof my friends.
“We're really looking forward to new features and optimizing Fomo to help us provide real-time social proof.”