Conversion Rates Were 305% Higher For Those Who Engaged With Fomo

Mac Of All Trades has grown steadily over the years. Founded in 1995 in Atlanta, GA, Mac Of All Trades helps keep Apple products living on well past their first user and helps keep countless computers and other devices from becoming e-waste. Mac Of All Trades refurbishes and sells Apple products exclusively.

Mac Of All Trades has over four million online annual visitors.


Mac Of All Trades shifted to an e-commerce business model in 2002. In 2004, Mac Of All Trades expanded to a much larger office and warehouse facility in Tampa, FL. They staff forty employees and occupy a 25,000 square foot building.

“Whether we are buying or selling one machine or hundreds, our mission is to provide customers the best experience possible. All items are in good to excellent condition and include a free hardware warranty.”

“What differentiates us is our low pricing and high level of customer service. Although we are an e-commerce company, we are easy to reach by phone or email. Moreover, when you contact us, you quickly get through to an expert!”

Mac Of All Trades is proud to be a 2014, 2015, 2016, 2017, and 2018 Inc. 5000® honoree.

“We have also been inducted into the Honors segment of the Top Computer Hardware companies!”


Tell us about your brand! When did you launch, where are you headquartered, what moved you to start your business?
Mac Of All Trades was founded in 1995 in Atlanta, GA, and in 2004 we moved our headquarters to Tampa, FL. Mac Of All Trades began with a simple goal that has not changed: offer quality refurbished Apple products at low prices.”

What are some of your other favorite tools for increasing conversions?
“We utilize a wide variety of strategies and tools for behavioral targeting and conversion rate optimization. Our goal is to make the buyer’s journey as efficient and enjoyable as possible.”

Mac Of All Trades has integrated Fomo with ReferralCandy and BigCommerce.

What are a couple of specific conversion-related problems you’re experiencing?
“Like most (if not all) e-commerce companies, site and cart abandonment are our greatest challenges.”


What other strategies did you try to address those issues before using Fomo?
“We tried a variety of classic strategies to minimize abandonment, including banners and pop-ups, with mediocre success.”

Fomo is an app for e-commerce companies that lets them display actual live data such as recent purchases, email sign-ups, recent reviews and more.

How did you learn about Fomo?
“Our Director of Marketing, Amato Cole, was first introduced to Fomo when shopping on a website that happened to utilize it.”

What prompted you to move forward with Fomo?
“The simplicity of use and value made the decision to move forward incredibly easy.”


How are you tracking Fomo conversions?
“We utilize Google Analytics and Fomo’s built-in Scorecard for tracking conversions.”

Can you share some of the results of how using Fomo has benefited your business?
“Our conversion rate from customers who engaged with Fomo is over 305% higher than our sitewide average.”

Do you have any changes you’d like to see made with Fomo? Any ideas for the team?
“We love the seasonal notification themes and hope these options continue to be expanded.”


Do you have any advice for other Fomo users?
“Absolutely integrate your e-commerce platform first, as the “new purchase” notifications instill confidence in new shoppers.”

Any other stats you’re proud to share?
“We have a 14% higher Average Order Value (AOV) thanks to Fomo.”

What is one thing you want customers to take away from your business? What are you genuinely selling?
“Unlike other sources of refurbished electronics, we do everything in-house and specialize exclusively in Apple products. When you purchase from Mac Of All Trades, you can rest assured that you will receive support from experts who truly care about the products being sold.”

How long have you been using Fomo?
“We have been using Fomo for over five months.”


Thanks to Amato from Mac Of All Trades for sharing their story with us on the Fomo blog. If you are in the market for saving money on a long-lasting Apple product, make sure to give their website a visit and see Fomo in action there.

If you haven’t tested out Fomo yet, what are you waiting for? Try out Fomo on our free 14-day trial today and let us know your results.

If you have a Fomo success story to share, fill out our form here.