50% Increase In Click Through Conversion Rate

Waterlily is a backpack-sized water and wind turbine that lets you harvest power at the same rate and speed as the outlets in your house. WaterLily is designed and manufactured in Canada by Seaformatics Systems Inc. Their technology was developed from sub-sea power harvesting research conducted over the past 10 years.

The Waterlily is a durable little turbine that has the option to come with a waterproof bag to protect your electronics. A device like this is critical for those out there who are preppers, avid campers, van dwellers, and all-around free spirits.

Unlike solar rays, rivers are always flowing, allowing you to harvest power 24/7. You can also use the hand crank if needed. The Waterlily comes in USB and 12-volt versions.

Waterlily can generate 8x more power in one day than a 14W solar panel. Plus, you can set up WaterLily for overnight charging and wake up to full batteries in the morning.”


Tell us about your company!
“We are located in St. John’s, Newfoundland, Canada. We launched Waterlily in 2017 and have sold our product to more than 5,000 people in over 50 countries.”

What are some of your favorite tools that help you to do that?
Klaviyo, Yotpo, and Facebook Ads.”

What issues were you facing before you installed Fomo on your store?
“Abandoned carts and low click-through conversion rates.”

Fomo lets your customers see what others are purchasing and doing on your site in real-time.


What methods did you try before installing Fomo?
“Abandoned cart emails.”

How did you find Fomo?
“We found Fomo through an online search when we wanted to add social proof to our eCommerce strategy.”

What is social proof?
You already know what it is in a way. You look for it every time you ask a friend for a recommendation on where to eat in town or what movie to see. It’s like looking for social evidence that something is good.

How often do you randomly check out a movie or restaurant without hearing about it or reading reviews first?


Why did you move forward with Fomo?
“We wanted to be able to feature social proof on our website, and we were drawn to Fomo’s great service and value!”

Did you try out any of Fomo competitors?
“We looked at several options, and Fomo seemed to offer the best value.”

How long have you been using Fomo?
“2 years.”

What stats can you provide that show how installing Fomo has benefitted your store?
“Google Analytics shows a 50% increase in our click through conversion rate.”

It has been said that 92% of consumers trust recommendations from people they know directly, and anonymous reviewers have a 70% trust rate when they post online about a brand.

Those are compelling statistics, and thanks to Fomo's countless integrations, you can take advantage of both.


Do you have any advice for other Fomo users?
“Utilize the customer service team at Fomo. They are great at troubleshooting issues and a pleasure to deal with.”

Any suggestions for the Fomo team?
“We love Fomo just the way it is.”

Thanks to the Waterlily team for sharing their story on the Fomo blog. If you’d like to be featured, email lynz@fomo.com.

If you’re ready to try Fomo for yourself, visit Fomo’s site and start our 14-day free trial.