Boosting Add-To-Carts And Page Views With Fomo

EMOH® is a furniture retail company based in Hong Kong with a 6,000 square foot showroom and a website that ships products worldwide. EMOH is opening a showroom in Singapore soon.

EMOH® collaborates with designers from different countries to bring quality products to those who love interior design. They work with countries like Japan, Thailand, the Netherlands, UK, Israel, Germany, and more.

Affordable Scandinavian Living
“We work through a user-friendly online platform that allows our customers to design their beloved spaces anywhere, anytime. Our website shows all of our products, from living room and dining room furniture to bedroom furniture and home accessories, with transparent prices and product options.”

“EMOH®’s spacious Hong Kong showroom is located in Kwun Tong, Kowloon, where selected furniture pieces are passionately displayed. Visit our website to get more inspiration about Scandinavian interior design.”

Tell us more about your brand! When did you launch, where are you headquartered, what moved you to start your business?
“EMOH® advocates a simplistic way of living. Why do we have this philosophy? It is because it reinvented the very core of our founder’s lifestyles when they studied in Sweden, which is a beautiful place.”

“That’s why we established EMOH® in 2012 to promote the Scandinavian style. We want to introduce it to people, highlight its core values, and sharing the love of its simple stylishness with the rest of the world.”

“Therefore, our furniture and home decorations are simplistic, natural, and affordable. We select products that embody functionality, simplicity, and clean lines. We use imported solid wood to enhance sustainability and durability. We bring beautiful designs to every family to improve their daily living.”

“We do that by curating beautiful designs and quality products from all over the world so that people can buy them at completely affordable prices! Our fusion of Scandi-minimalism and Asian-modernism delivers innovative furniture designs with natural wood finishes, stunning light fixtures, and beautiful accessories.”

What are some of your other favorite apps for increasing conversions?
“Live Chat.”

What are a couple of specific conversion-related problems you’re experiencing?
“Low click to checkout and high bounce rate.”

What other methods did you try to address those issues before using Fomo?
“We improved our content and added Live Chat to facilitate the click to checkout rate and high bounce rate. For content, we revised the website layout, updated product images, and added different blogs for different product collections to let customers know how to use our furniture to style their interior. For Live Chat, we added WhatsApp on the website to let visitors ask questions about products instantly.”

How did you learn about Fomo?
“A search from Google.”

What prompted you to move forward with Fomo?
“It is easy to integrate with our OpenCart CRM system and set up the notification for our customers without technical skills.”

How are you tracking Fomo conversions?
“We track it from Google Analytics.”

Can you share some of the stats that demonstrate how using Fomo has benefited your business?
“Our add to cart rate is 11.39% higher than without Fomo installed.”

Do you have any changes you’d like to see made with Fomo? Any ideas for the team?
“I want to suggest that the size and design of the Fomo notification could be more flexible.”

EMOH® is using Fomo Broadcast to alert website visitors when someone is shopping in their retail location. See more details here.

Do you have any advice for other Fomo users?
“It is worth using Fomo to show visitors that there are more products available elsewhere on the eCommerce site.”

Any other stats you’re proud to share?
“Our total page view per person is 3.53% higher than without Fomo installed.”

What is one thing you want customers to take away from your business? What are you genuinely selling?
“We want people to enjoy having our furniture in their house, furniture that is durable and flexible for them to style a simplistic interior design.”

How long have you been using Fomo?
“6 months.”

Thanks to EMOH® for sharing their story on the Fomo blog. If you're in the market for affordable Scandinavian design, give their website a visit!

If you have a Fomo success story to share, fill out our form here, and we'll get back to you.